Branded Slots Games Part 1

Because of their immense popularity, certain products acquire iconic status. They are then able to use their brand equity to market other products. 918kiss online games are ideal vehicles to effectively utilize the brand equity of other products. The online gaming software provider Microgaming was among the first to launch branded online slot games.

The video games Tomb Raider and Hitman from Eidos Interactive had become the rage a few years ago. Microgaming tied up with Eidos Interactive to develop online slot games based on Tomb Raider and Hitman. It was not possible to incorporate the action of the video games into the slot game. But by stylizing the graphics in a similar manner and basing the bonus game on the second screen on the video games Microgaming was able to achieve a close identification of their slot games with the original video games. Some action sequences were incorporated through introductory clips and animations. Microgaming launched Tomb Raider first and Hitman later. So popular was Tomb Raider as a slot game that Microgaming launched a sequel called Secrets of the Sword.

Another online gaming software provider to use branded online slot games in its portfolio was WagerWorks. WagerWorks chose the most popular board games ever, Monopoly and Cluedo, as the brands for its slot games. It was easier to replicate these board games in the bonus rounds of the online slots. For example in Monopoly the bonus round displayed the Monopoly board with the players moving around it on the roll of the dice as in the real game. Though both Microgaming and WagerWorks chose extremely popular brands they did not bring in branded online slot games in quantity.

PART2